Privacy Policy

This privacy policy is applicable to the Site accessible at www.ufc.com and all other sites (including without limitation, ufc.tv, ufcstore.com, ufcfightclub.com, and data received from UFC’s Fight Pass website) which are owned and operated by Zuffa, LLC (hereinafter referred to as "we", "our", or "us"). The purpose of this privacy policy is to disclose to you what information we may collect, how we may collect it, with whom we may share it, and certain other matters related to such information, including the choices you have regarding our collection of information and our use and disclosure to other parties of information we may have collected from you.

TYPES OF INFORMATION THAT MAY BE COLLECTED
The following are the types of information we may collect:

Information You Provide Us
Personal information that you provide to us, such as your user ID and password, name, email address, telephone number, physical address, birth date, gender, zip code content you submit or make available through the social media platform (e.g., facebook, twitter, etc, collectively, “Third Party Platform”) used to access a Site, or other information that can be collected via the Site.

Site Usage Information
We may receive and store certain types of information whenever you visit the Site, whether directly or through a Third Party Platform. For example, we may collect click-stream data, your IP address and information shared on Third Party Platforms.

Email Communications
When you open emails from the Site, we may receive a confirmation noting you opened an email from us, if your computer supports such capabilities. We also may keep track of what emails we send you and what emails you may be receiving from us and our subsidiaries and affiliates. Additionally, we keep a record of what types of emails you have opted to and not to receive.

Information from Other Sources
We may receive information about you from other sources, including without limitation, Third Party Platforms, and add it to your personal information. Such information includes ticketing data, viewer data, purchase actvity (excluding financial account data such as your credit card number), and other information about you to help us provide UFC services and content personalized to you.

HOW INFORMATION MAY BE COLLECTED
We may collect information from you in several different areas on the Site and through Third Party Platforms, including but not limited to those described below:

Registration
You may be asked first to complete a registration form and provide personally identifiable information; you may also be asked to choose a user ID and password in order to take advantage of certain features the Site may choose to offer, including, but not limited to, Newsletters, Contests, Forums or other subscription-based services. In addition, similar and additional information provided to Third Party Platforms may be made available to us as well. If you log in to or access the Site using a third party social media platform, we will have access to certain information from that platform, such as your email address, friends list and profile information.

Newsletters and Site Emails
We may offer free newsletters to share information with you about the Site, about us and our affiliates and subsidiaries, or about our business partners and advertisers and sponsors. You may receive a newsletter either by registering for a particular newsletter or in conjunction with a special feature or membership for which you have registered on the Site. You may cancel your free email subscription by following the instructions provided on the Site or, in some instances, in the designated area of certain newsletters or emails.

Contests or Sweepstakes
We may operate contests and sweepstakes through the Site which may require registration. Your personally identifiable information may be used to contact you for winner notification, prize delivery confirmation or other related purposes. We may ask your permission to allow us to post publicly some of your information on the Site, such as on a winners page, in the event you win a contest or sweepstakes. In some instances, a third party advertiser or sponsor may operate or host a contest or sweepstakes on the Site, and collect your information. In those cases, where we are not the operator or host of the contest or sweepstakes, we encourage you to review theadvertiser’s or sponsor’s privacy policy applicable to the contest or sweepstakes before participating.

Surveys or Voting
From time–to-time we may request personally identifiable information from you via surveys or voting polls. Participation is voluntary and you will have the opportunity to decide whether or not to disclose information. At times, you may have to register to vote or to take part in a survey.

Cookies
As with many Websites, the Site uses and/or permits the placement by authorized third parties of standard technology called "cookies," which are small data files that are transferred to your computer when you allow your browser to accept cookies. Cookies automatically identify your Web browser to the Site whenever you visit the Site, and make using the Site easier for you by saving your passwords, purchases, and preferences. By tracking how and when you use the Site, cookies help us determine which areas are popular and which are not. Many improvements and updates to the Site are based on data obtained from cookies. Accepting cookies allows you, among other things, to personalize your experience on the Site. Cookies may also allow the Site to present to you advertising which may be of interest to you. We may also use technologies, such as our own cookies, to provide you with personalized online display advertising tailored to your interests. To opt out of our cookies used for this online advertising, click here. If you do not want information collected through the use of cookies, you generally can opt out of providing this information by turning the cookies off in your browser; however, some areas of the Site may not provide you with a personalized experience if you have disabled the use of cookies.
We may use the services of third parties to collect and use information about your visits to and interactions with our website through the use of technologies such as cookies to personalize advertisements for goods and services. To learn more, or to opt-out of receiving online display advertisements tailored to your interests by our third party partners, visit the Network Advertising Initiative at www.networkadvertising.org/choices/ and the About Ads opt out service at http://optout.aboutads.info.

IP Addresses and Click-stream Data
We may collect IP addresses and/or click-stream data for purposes of system administration and to report aggregate information to our advertisers and sponsors. An IP address is a number that is automatically assigned to your computer whenever you access the Internet. Our computers identify your computer by its IP address. When you request Web pages from the Site, our computers log your IP address. Click-stream data is information collected by our computers when you request Web pages from the Site or through Third Party Platforms. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such information. When analyzed, this data helps us analyze how visitors arrive at the Site, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like.

Transaction Information
If you order any information from our Site, buy any of our products or subscribe to any of the services offered on our Site, we will ask you to complete an order form that will request certain information from you, including financial information such as a credit card number and expiration date and general contact, billing and shipping information. We will use this information to complete the transaction that you have requested, i.e., to deliver the information, products or other services that you order, and to invoice you. Such information is collected and stored through encrypted means for your protection.

HOW WE USE THE INFORMATION COLLECTED
As applicable, the information you provide to us may be used to:

contact you about the Site;
contact you relating to your membership status;
confirm , process, and fulfill an order you have made;
monitor or improve the use of the Site;
customize the advertising and content you see;
monitor compliance with our terms and conditions of use of the Site;
provide special offers to you from us and/or our affiliates and subsidiaries and other third parties;
send you promotional material on behalf of our business partners;
inform you of a prize you have won.

WITH WHOM THE INFORMATION MAY BE SHARED
At times, we may share your personally identifiable information with others for various purposes. The following outlines the ways in which your information may be shared with others:

Service providers or agents: We employ other businesses, certain services and individuals to perform functions on our behalf. Examples include fulfilling orders, sending e-mail, removing repetitive information from customer lists, Site analysis, analyzing data, providing marketing assistance, processing credit card payments, and providing customer service. These entities have access to personally identifiable information needed to perform their functions, and

Event sponsors and other partners: We share data with event sponsors and other partners, where necessary to provide you with the goods and services, including content, and for their own business purposes, including for the purpose of sending you promotional communications.

Our Related Entities, including parents, subsidiaries, or other business units under common control in order to provide you with UFC and related content and services, as well as to provide for the operation of our business, and to send you promotional communications related to UFC and other interests.

Social Sharing Features:
The Site may offer social sharing features and other integrated tools such as the Facebook "Like" button, which let you share actions you take on our Site with other media, and vice versa. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.

Promotional Offers:
We may send offers by email to you on behalf of other partners. When we do this, we do not give that partner your name and address. If you do not want to receive such offers, you may opt out in response to the email, or contact us at dataprivacy@ufc.com.

Except as stated in this privacy policy, we do not knowingly allow other parties to collect personal information about your online activities over time and across third-party websites or online services when you use our Site.

Aggregate Information:
We may share aggregate information such as demographics and Site usage statistics with advertisers, sponsors or other organizations. When this type of information is shared, the other parties do not have access to your personally identifiable information.

Opt-in and Opt-out Programs:
Throughout the Site you may be presented with opportunities to receive special offers from third parties. An opt-in/opt-out message will ask you if you would like your information to be shared. If you do choose to have your information shared, in an effort to protect you, third parties who have access to personally identifiable information must abide by the current Site privacy policy. However, we are not responsible for the privacy practices of these other companies, and you should review the privacy practices of such Web sites prior to providing your personally identifiable information.

Partners Subsidiaries and Affiliates:
We may share your information (including, without limitation, personally identifiable information) with our partners, subsidiaries, affiliates and third parties.

Business Transfers:
The Site may be sold along with its assets, or other transactions may occur in which your personally identifiable information is one of the business assets transferred. In such a case, your personally identifiable information, which we have gathered, may be one of the business assets we transfer.

Legal Process:
In the event we are required to respond to subpoenas, court orders or other legal process your personally identifiable information may be disclosed pursuant to such subpoena, court order or legal process, which may be without notice to you.

Chat Rooms, Forums, and Message Boards The Site may make chat rooms, forums and message boards available to its users. While you are required to register with the site for access to these areas, you are not otherwise required to provide any personal information when using these areas but you may choose to do so. If you post personal information online, it will be publicly available and you may receive unsolicited messages from other parties. We cannot ensure the security of any information you choose to make public in a chat room, forum, or message board. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose personal information in these areas.

Links to Other Web Sites
This privacy policy applies only to this Site. When you are on the Site you could be directed to other sites beyond our control. For example, if you "click" on a banner advertisement, the "click" may take you off the Site onto a different Web site. This includes links from advertisers, sponsors and others that may use the Site’s logo as part of a cobranding agreement. These other Web sites may send their own cookies to you, independently collect data or solicit personal information and may or may not have their own published privacy policies. If you visit a Website that is linked to our Site, you should consult that site’s privacy policy before providing any personal information.

SECURITY
This Site incorporates reasonable safeguards to protect the security, integrity, accuracy and privacy of the personal information that we may collect and we have put into place reasonable precautions to protect such information from loss, misuse and alteration. Certain personally identifiable information, such as credit card information, is transferred to our computers utilizing encryption software. Only those employees who need access to your information in order to do their jobs are allowed access. Our security policies are reviewed and updated periodically.

A SPECIAL NOTE FOR PARENTS CONCERNING PRIVACY
The Site is a general audience site. We do not currently collect any personal information from children under the age of thirteen on the Site. If in the future, we knowingly collect personally identifiable information from children, we will do so in compliance with the Children's Online Privacy Protection Act of 1998 (15 U.S.C. 6501 et seq.) including, without limitation, obtaining necessary parental consents.

NOTIFICATION OF CHANGES AND YOUR ACCEPTANCE OF THE PRIVACYPOLICY By using this Site, you signify your agreement to the terms of this privacy policy. If we decide to change or update this privacy policy, we will post the change or update here, and we will post notice of material changes to this subsection next to the link to this policy for a reasonable period of time. Your continued use of the Site shall constitute your acceptance of such revised privacy policy.

CONTACT US
If your personally identifiable information (such as your address) changes, or if you no longer desire to be registered to access user forums or other restricted areas of our Site, you may correct, update or remove the personal data you have provided to us in connection with that registration by making changes to your profile, or by emailing dataprivacy@ufc.com with your request. If you have any questions about this privacy policy or the privacy practices of this Site, you can contact: dataprivacy@ufc.com.

NO “SALE” OF COVERED INFORMATION UNDER NEVADA LAW
We do not engage in the “sale,” as defined by Nevada Revised Statutes, Chapter 603A, Section 1.6, to other people or unaffiliated companies of covered information about you that we collect on the Site, except as may be addressed in any of the statutory exceptions thereto (e.g., for disclosure consistent with expectations that are reasonable in the context – such as to place orders for goods or services -- or as part of a merger, acquisition, or other such corporate transaction).

Effective Date: October 4, 2019